Definition of Advertising Marketing: Type, Goals and Benefits. Advertising is an important effort for businesses to convince prospective customers. Therefore, advertising is essential for business success. With advertising, the company can significantly increase sales. How does the ad work? Learn the definitions, categories and examples of ads below!
To understand Advertising Marketing, it is important to distinguish between Marketing and Advertising, as well as how they are interrelated.
Definition of Advertising Marketing: Type, Goals and Benefits
1. Marketing
Marketing is a broader and strategic process that includes a series of activities undertaken by companies to identify customer needs, create value, communicate those values, and sell their products or services.
The main aspects of marketing are often summarized in 4P (Product, Price, Place, Promotion):
- Product (Product): Development of products or services that meet market needs.
- Price (Price): Proper pricing.
- Place (Place/Distribution): How the product is distributed to customers.
- Promotion: All activities performed to communicate product value and persuade customers to buy.
2. Advertising
Advertising is one of the specific tactics or components of a promotional mix in a marketing strategy. By definition, advertising is:
- Paid, non-personal, and persuasive forms of communication used to promote products, services, or ideas to target audiences through various media channels (e.g., TV, radio, print, billboard, online advertising, paid social media, etc.).
- The main goal is to create brand awareness, generate interest, form positive perceptions, and ultimately encourage certain actions from the audience, such as making a purchase, visiting a website, or registering.
Definition of Advertising Marketing
The term Advertising Marketing is basically another way to emphasize the role of advertising as an integral part of the overall marketing effort. This refers to:
Advertising is a key tool or an important part of a business’ marketing strategy to achieve marketing goals, such as increasing sales, building brands, or introducing new products.
In short:
- Marketing is a thorough strategy and process to connect a business with its customers.
- Advertising is one of the (often paid) methods used in the marketing process to communicate messages to the audience.
Advertising Goals
Advertising is certainly done to achieve certain goals in business. Some of the purposes of advertising are as follows:
1. Information (Providing Information)
The first purpose of advertising is to provide information. Because, advertising is an activity intended to increase brand awareness.
Therefore, advertising is often made as effective as possible so that this purpose is achieved and can reach the target market. Thus, information that has reached potential customers can help achieve business targets.
2. Convincing
The next goal of advertising is to convince or persuade customers to perform certain actions, such as buying products. However, do not stop there. The purpose of advertising is to convince customers that the brand image is good. In other words, through advertising, the perception that benefits the business can grow.
3. Reminding Back
Another advertising goal is to recall. The meaning is to strengthen brand messages to convince customers about brand vision. Thus, the brand can remain as the first in the customer’s mind and prevent competitors from taking over the position.
Tips on Doing Advertising Strategy
In order for the various advertising goals above to be achieved, then the right strategy is needed to implement it. As for some tips in doing advertising strategies are as follows:
1. Choose the right Media Messages that you want to convey in advertising can be more effective if the media use is appropriate. Therefore, learn first the target audience to be able to know the appropriate media to advertise to them.
2. Focus on Advertising Benefits is generally focused on displaying the benefits that products or services can provide to target consumers. Therefore, instead of explaining the length of the feature, try to discuss about the positive benefits that customers can get when using your product or service.
3. Target on Audience Emotions Creating ads that can evoke a sense of happiness, sadness, and other types of emotions can have a significant impact on customer actions on a product. Try targeting their emotional response to ads so that customers’ feelings can be touched and the potential for purchases is also greater.
4. Use Storytelling Storytelling Strategy is one of the techniques you can choose to pack messages and strategies in advertising. You can use this storytelling strategy so that persuasion can be done more precisely in order to affect the target audience.
Type of Advertising
Advertising is an activity that can be done through various ways and media. Therefore, there are several types of advertising that you need to know.
The explanation of the different types of advertising is as follows:
1. Online advertising is the first type of advertising that is done online. The following types are growing because of the rapidly increasing technology and trends so that this way is more popular and effective. No wonder if this type of advertising is often chosen to advertise products and services with a wider range of target markets.
2. Advertising through Print Media The second type of advertising is done through print media, including magazines, brochures, newspapers, and pamphlets. Although it is not as popular as it was in the past, the use of print media remains still needed, especially for local businesses. Typically, this type of advertising using media is suitable to attract potential local customers.
3. Advertising via Television The next type of advertising is through television. Before the increasing massive use of smart devices, this media is very popular. Because, large companies often use television for advertising. However, despite these changes, television is still used as a means to reach audiences.
4. Advertising with Outdoor Media Type Advertising next using outdoor media. These media are meant to reach consumers when they are outdoors. Examples of advertising using this type such as billboards and banners that you often find on the road.
5. Coversed advertising The last type of advertising is done in a veil. In this case, advertising is done using the placement of products or product placement secretly. For example, such as in the middle of a movie, soap opera, or other types of impressions. The product is clearly displayed, but without direct explanation or promotion.
Advertising Benefits
Advertising certainly has some benefits that are profitable for business. Some of the benefits of advertising are as follows:
1. To Promote the first advertising benefit is to promote. In this case, the presence of advertising can be useful for bringing in purchases. By presenting content that contains 5W+1H elements, advertising can be effectively used to attract potential customers.
2. Competition with Competitors The next benefit of advertising is to do competition with competitors. When faced with a wide selection of similar product or service offerings, customers will evaluate by doing comparisons. If done correctly, of course, this can attract customers to choose what you offer compared to competitors.
3. Increase Customer Awareness Another benefit of advertising is to increase customer awareness. With advertising, customers can know what to get through the purchase of your company’s products or services.
Thus, they can understand the benefits of the presence of the products or services you offer, then make consideration of making purchasing decisions.
Definition of Advertising Marketing: Type, Goals and Benefits
So, when we talk about Advertising Marketing, we are discussing how advertising is planned, executed, and measured as one of the pillars in achieving greater marketing goals.