The Benefits of Websites for Businesses. Starting a business decades ago is very different from starting one today. One of the fundamental differences is how businesses utilise websites or applications for promotion and transactions with customers. Around 10-15 years ago, the benefits of websites were not available because people were just becoming familiar with the internet.
Businesses that began in the digital era can effectively utilise websites. On a website, various tasks can be completed quickly, thereby increasing the potential for profit. Below are the benefits of a website that you can consider if you wish to establish a business or startup. Websites offer numerous benefits, both for individuals and businesses, especially in the current digital era.
The Benefits of Websites for Businesses
Here are some of the main benefits:
1. Introducing the Brand to the Public
The main benefit of a website is to introduce your brand. For example, if you are creating a new product that is not yet known to the public, introduce it to the public by displaying it on your website. The website can be filled with specifications of the products or services offered to the public as clearly as possible.
The website can also be filled with articles that indirectly highlight the advantages of the product. These articles can be used as content marketing to attract potential buyers to the website and help them understand the product well. Currently, educating potential buyers is far more important than aggressively promoting the product’s advantages or using hard selling tactics.
This product introduction approach is also implemented by Pegadaian. Currently, Pegadaian has a website to introduce its digital services. The website can be used by potential customers to better understand Pegadaian Digital Service.
2. Look More Professional
Impression is very important in business. If the first impression of the target market is very bad, they will be reluctant to make a purchase. In fact, they will always be suspicious whether the business is real or just a scam. Well, to prevent this from happening, create a good website.
A website will make your business or venture look better and more professional. You can set aside some money to pay for website development services according to your preferences. Additionally, always update the content so that potential buyers receive the latest information about your products.
3. Promoting Products and Selling Them
The third benefit of a website is to promote products directly. Promotions can be done on social media and then directed to the website. You can create a landing page to provide product knowledge. From here, potential buyers can learn about the product and decide to purchase it.
The landing page should also include links or call-to-action (CTA) prompts. By providing these, product promotions can be done effectively and directly guide people to purchase if they are interested. Do not let potential buyers overthink or struggle when they want to buy.
4. Building Relationships with Customers
A website is not only used for promotion and selling as many products as possible. More than that, a website is also used to build relationships with buyers. Building relationships is very important because it can influence sales and also provide a high level of trust.
Tom Cates once said, “Strong customer relationships drive sales, sustainability, and growth.” If we can build strong relationships with buyers or customers, the likelihood of business failure is quite low. As long as there is demand, products can continue to be sold. Especially if you keep innovating in interesting ways.
5. As a Branding Tool
If the products you sell or create achieve something notable, such as high sales or awards, don’t forget to showcase them. But showcasing here means in a positive way. Use the website to showcase or display achievements related to the products being sold. By doing this, public trust will grow.
Create a dedicated page on your website. Showcase all the achievements you’ve made so the public can see them. By consistently doing this, the public will know that the products they buy are of high quality and widely accepted.
Benefits of Websites for Individuals
- Personal Branding and Online Portfolio: A personal website or blog can be a place to showcase your work, skills, experience, or achievements. This is very useful for professionals, freelancers, or artists to build a strong image and attract the attention of potential clients or employers.
- A Platform for Self-Expression and Sharing Information: You can use a website to share stories, opinions, hobbies, or useful information aligned with your interests. Blogs are a popular platform for honing writing skills and sharing knowledge.
- Building New Connections: Through a website, you can connect with people who share similar interests or professions, whether through comment sections, forums, or integrated social media platforms.
- Potential Source of Income: A personal website can also be a source of passive income through advertising, selling digital products (e-books, online courses), or affiliate services.
Now, after understanding the above review, what are your impressions about the benefits of a website for business growth? Initially, a website was only useful for introducing a brand or company. However, over time, a website can also be used to boost income.
Benefits of Websites for Business
Overall, websites are a very important tool in today’s digital age for increasing visibility, credibility, and reach, both for business and personal purposes.