Video Marketing Meaning, Types, Benefits, and How to Make It. Video marketing is a marketing strategy that uses video to promote products, services, or brands. Video marketing utilizes visual and audio appeal to convey marketing messages more effectively and attract audience attention. Given that, today social channels that use video are being loved by many people in the world.
Call it for example YouTube, Instagram Reels or Story, TikTok, and more. Video marketing is a marketing strategy that uses video to promote a specific product, service, brand, or message to the target audience. It is not just a video creation, but a comprehensive process that includes planning, production, distribution and analysis of video to achieve marketing goals.
Video Marketing Meaning, Types, Benefits, and How to Make It
In the world of marketing, there are many marketing strategies that you can use to promote your products and business brands, one of which is video marketing. The use of video marketing can allow you to reach wider customers.
People tend to prefer videos than text or other also one of the factors of video marketing trends is constantly increasing. So, what are the benefits of video marketing for business? what are the types and how do you make them? Learn more about the article below!
What is Video Marketing?
Video marketing is a marketing strategy that in its application uses video to market and promote a business’s product or service.
In addition, video marketing can also be used to improve engagement in digital and social channels, so it can be used to provide products and brand awareness to customers.
Thus, video marketing is no wonder that many business people decide to use video marketing as an effective digital marketing strategy.
Why Video Marketing Is Important for Business?
There are many reasons why video marketing is important for businesses. This is concerned with the increasing ease of technology to create quality videos, so this technology is becoming more popular among marketers.
But that’s not the only reason why video is becoming the dominant form of communication today. Another reason is because of the advent of smartphone technology that makes watching videos easier and convenient.
Added to the pandemic period that eventually pushed online media consumption to higher, as in the USA increased to 215%. In 2022, a survey showed that audiences will generally spend an average of 19 hours a week watching videos online. Therefore, video marketing is now one of the superior and effective marketing strategies to reach more potential target audiences.
Types of Video Marketing
Following the growing trend today, maybe you are interested in creating video marketing as well. But before that, you need to understand the types of video marketing such as the following:
1. Video Tutorial
Video tutorial shows how to operate or how the products you offer. This type of video will be a customer guide when you will use your product.
In addition, you can also insert your value or product value. For example, ease of using the advanced products or features that are owned.
2. Video Event
Video events showcase activities organized by your business such as webinars, social activities, product discussions and more. This type of video aims as your business portopolio. At once it becomes a source of information for customers who miss the event.
3. Education Video
Educational videos provide information or knowledge to customers. The goal is to build on what fundamental insights you need to know from your business. In addition, it also shows the solutions your business offers.
4. Video Branding
Video branding is used to help customers assess and understand their reasons for buying your products. This type of video usually inserts a message that your product provides a solution to the needs of potential customers.
5. Testimonial Video
This video builds the trust of prospective customers. The trick is to display opinions or experience customers already use the product. Try to get them to convey a happy experience using your product with all its advantages.
6. Live Video
Most social platforms now give users the ability to create live streaming videos, which is great for getting you engaged with audiences in real-time.
In this case, you can use Live video for company announcements, interviews and Questions and Answers, as well as webinars.
7. Interview / Video Q&A
Interview or question-answer is a type of video marketing that answers the most pressing questions from viewers. You can sit with thought leaders, customers, or team members to chat on the screen or create a solo video where a team member answers questions that people have asked before.
Selain itu, Anda juga dapat merekam wawancara Anda terlebih dahulu atau melakukannya secara langsung dan mempublikasikan rekaman tersebut di saluran media sosial atau video Anda.
What Are the Benefits of Using Video Marketing for Business?
The main benefit of video marketing is reaching a wider outlook. That way, the chances of earning sales and revenue will also be greater.
But not only that, video marketing still has many other benefits that can benefit the business. Some of them are as follows:
– Build trust and Easy to attract emotions
Video marketing can provide a detailed picture of the services or products that your company has to the target market for a short period of time. That means, you can build trust within your target market.
– Video Marketing Reach Millions of Viewers In Short Time
Video is one of the most viral media. See how many amateur videos can easily go viral on social media? It can also apply to professional managed video marketing.
With ease of video marketing going viral, it will impact the effectiveness of marketing in terms of time. Especially in terms of minimal cost. Companies no longer need to spend too much money on television at exorbitant costs in one air.
– Easier Audience to Act
Video is the most easily influencing audience to act. This is because the human brain is designed to be emotionally easily when it sees visually depictions rather than text. See how you can be more easily touched and shed tears when you see the picture of natural disasters in a region than reading the newspaper or online media? You can also apply in your company’s video marketing to influence audience to act quickly.
– More familiar with Search Engines (SEO)
Video is the easiest tool to improve search engine optimisation (SEO) for a website. Because video is so easily viral and watched to millions of people.
Even Forrester’s research found that the presence of videos on a website page makes it more likely to appear on the first page of the SERPs.
– Can Support Email Marketing
Email Marketing is one of the most effective marketing strategies for now. Because email marketing directly on customers so that it can bring more definite profits than other marketing tools.
Can you imagine how an email can fill with links in the form of interesting video marketing, then your customers will not get bored to get various emails from you. And at the same time you can faster influence customers to quickly act.
How to Create Effective Video Marketing?
Once you understand the above explanation, you may be interested in creating video marketing. Here’s how to create video marketing that you can try:
1. Choose your target audience and find out where they are
Before you start creating video marketing, it is important to determine who your target audience is and where they are. This is because the popularity of your videos and content will depend on how many people watch it.
If you don’t have a strong buyer persona, start making it now. However, if you already have a set of buyer personas, then be sure to update those personas to include the latest video research.
2. Create the desired video plan
The next important step is to plan the video you want. Create a master plan video you want to create. It includes what type of video to choose, what content to choose, what values to highlight, what media to use, and more.
In addition, you also need to create a clear timeline and budget for each step of the process, including occasional break plans. So there is a break break that can be used to anticipate unexpected challenges and changes.
3. Choose the best platform to distribute your videos
Before you start making videos, think about where you will publish them. In this case, YouTube SEO will be as important as website SEO as it is in general.
Therefore, you need to consider a variety of factors that can affect your video later. For example, such as average view time, size and sound limitations, copywriting to be used, and more.
4. Decide which metrics you want to track and how you will measure them
Before you jump into production, you need to determine the purpose of the video and find the best metrics to help you understand whether your video will reach that goal or not.
5. Create and upload videos
The last stage is the process of creating and uploading videos you have created to a platform of choice like YouTube. To maximize your video search, make sure you do Search Engine optimisation (SEO) on your video marketing.
Video Marketing Meaning, Types, Benefits, and How to Make It
In short, video marketing is a very powerful tool in modern marketing toolbox, enabling businesses to communicate effectively, build relationships, and achieve their business goals in the digital age.